Manager Magazin Interview: Big-Data-Analyse im Online-Handel
How is big data related to Christmas shopping? Thorsten’s (German) interview at Manager Magazin: Köln – Für Kinder, die mit staunenden Augen vor dem Weihnachtsbaum stehen, ist das Phänomen Teil der...
View Article“Marketing ist doch diese Bullshit Branche, in der immer versprochen wird und...
Dok 5 – das Feature, vom 12.01.2014 auf WDR 5 Schöne, neue Werbewelt: Profitabel, ehrlich, demokratisch? Zum Radiofeature Zum Manuskript „Kein anderes Thema elektrisiert die Werbebranche im Moment so...
View ArticleHave you already read it? New Study: “Managing Customer Relationships in the...
Quite recently, the Journal of Interactive Marketing has published our special Issue on Social Media and Marketing. As a result of our thought leaders’ summit, leading researchers from all over the...
View ArticleFairytale or Nightmare? The MCM-Perspective on Content Marketing: „Managing...
Brand stories that are carefully authored by mangers belong to the past. Anchoring a clear knowledge structure about a brand in consumers’ minds is more difficult than ever. These days, highly...
View ArticleNeed for Better Social Media Performance Metrics? Check out Scientific...
Managing social media requires a performance measurement approach that differs considerably from one used for traditional and other online media. Therefore, Peters et al. (2013) propose a theoretical...
View ArticlePerspectives of Social Commerce: Social Media’s Role Beyond Immediate...
From the German Social Media Consumer Report 2012/2013 we know that social media currently accounts for about 8% of the consumer’s purchase decision. However, social media’s role regarding the...
View ArticleDestination Social Business or How to Transform Your Organization
The IT-manufacturer Dell is widely known for its progressive and early commitment to social media. Now the experiences from Dell’s transformational journey from a computer manufacturer/seller to a...
View ArticleThe Three Streams of Digital Disruption – Infographic
Download Infographic: PDF JPG Read the full Report here.
View ArticleOn the Future of Digital Marketing – New Research Published in Harvard...
Our marketing landscape has changed significantly with the rise of digital technologies. However, our marketing textbooks still teach the same marketing and management frameworks they have taught...
View Article„Aktive Markenfans sind unbezahlbar“ Thorsten Hennig-Thurau im Interview im...
Die erfolgreichsten Marken im Internet 12.09.2014, 10:33 Uhr, Handelsblatt.com Bewertungen schreiben, Inhalte verbreiten, Produkte entwickeln: Wer seine Kunden für sich einspannt, ist im Internet...
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